Let's pretend you are an ice cream business and it's the cold season. You noticed lately that the your business has slowed down. Z-Man Direct, Inc. has 4 simple tips to help you generate buzz during your slow season.
Go where your customers are during off-season
Think about your customer demographic. If you are an ice-cream shop, local schools are a good presence to assist with a school fundraising event since kids are your top customer. You can even do off-site catering during the winter months at indoor events.
Host a contest to get customers excited
You can raise money for local schools and hold a competition where students can create their own flavor of ice cream and vote. The winning flavor is available at the creamery for two weeks and half of the profits go back to the school.
Generate word of mouth marketing with giveaways
Even though it's chilly, you can find a way to get customers to want your product. Create a partnership with a local radio station where you can giveaway a free ice cream cake every week day during the winter, making your product desirable.
Tweak your products to be seasonally relevant
Since you are a creamery, come up with seasonal ice cream flavors to get customers to come on and try it out, even when it's cold outside.
And there you have it, 4 Simple Ways to Drive More Business! Let us know what we can do to serve you!