How to Prepare for Your Next Trade Show

You are registered for the next big trade show event for your industry and you need promotion! Ask have even asked yourself: "What will help drive traffic to my booth?" "What will the attendees leave my booth with that has my logo on it?"

Z-Man Direct, Inc. specializes in signs, embroidery, printing and promotional products and is able to spread your marketing message.

Lets say you have a booth and you anticipate that the small banner at the top of the curtain is not going to cut it. What are you going to do?

At Z-Man Direct, our in-house large format print machine can generate your backdrop within minutes. Let us help you design your booth for you if you need design assistance.

Here’s a tip:

For easy product navigation, it’s best to keep your message short – 1 to 2 word titles. And for a clean look of your booth, we recommend sticking to your brand colors. This way if you do have a call-to-action that you want to highlight, attendees and other passer-buyers are able to see it from a distance.

Here’s how to drive traffic to your booth:

1. Send out an email to the attendee list with your promotion

2. Market that they can pick up a promotional item if they stop by

3. Hold a raffle to collect business cards with valuable contact information

4. Promote this event is an exclusive pricing for "XYZ Event attendees only"

5. Have a Live-Demo at your booth to draw a crowd

If you think that attendees like freebies, you are correct. Over half the people that attend trade shows say they like collecting functional promotional products to take home or bring back to the office. Contact Z-Man Direct to begin your search for promotional items for your next trade show!

#tradeshows #Houston #ZManDirect